A BEAUTIFUL VOYAGE

Sir Phari pronounced Sa-fari, is a conscious lifestyle brand which places importance on exploration.

We aim to draw parallels with the journey of sustainability within the fashion and lifestyle industries, and the journey of self discovery.

The journey of self discovery is represented through finding knowledge, hope, building strength, exploring and experiencing growth within.

Our journey within sustainability is represented by our dedication to fibre diversification and sustainable sourcing and choosing to work with environmentally friendly fabrics and ethical partners.

We explore print and use motifs that conjure up a nostalgic past of exploration, both physically and mentally, through a cross pollination of art and fashion disciplines.